Wine Labeling Guide: Labeling Requirements and Methods

Wine Labeling Guide

There are many considerations when labeling wine. Wineries and other beverage suppliers need to factor in not only government wine labeling requirements, but how the label will look from a branding perspective. 

When done correctly, wine labeling can entice consumers and help differentiate the product in a saturated market. But strict labeling requirements and inefficient labeling methods can make wine labeling costly and time consuming, especially for smaller suppliers. In these situations, labeling technology can help streamline the process.

Wine Labeling Requirements

Wine labels have separate labeling requirements from food products

According to the Alcohol and Tobacco Tax and Trade Bureau, mandatory information on the brand label includes:

  • Appellation of Origin (mandatory in certain circumstances)
  • Brand Name
  • Class or Type Designation
  • Percentage of Foregn Wine, if applicable

Additionally, required information on any label includes:

  • Alcohol Content
  • Color Ingredient Disclosures, if applicable
  • Country of Origin (imports only)
  • Health Warning Statement
  • Name and Address
  • Net Contents
  • Sulfite Declaration

You can find basic mandatory labeling information for wine in The Beverage Alcohol Manual (BAM).

Why Wines Need Labeling

Wine labeling requirements allow consumers to make an informed decision about the wine they are buying and consuming. According to the Alcohol and Tobacco Tax and Trade Bureau:

The Federal Alcohol Administration (FAA) Act sets forth standards for regulating the labeling and advertising of wine (containing at least 7 percent alcohol by volume), distilled spirits, and malt beverages. TTB’s regulations are written to prevent the deception of the consumer and provide them with “adequate information” as to the identity and quality of the product, to prohibit false or misleading statements, and to provide information as to the alcohol content of the product.

A well-designed wine label also gives brands the opportunity to stand out in a crowded liquor aisle. The Wine Enthusiast Magazine notes that there are beautiful and distinctive wine labels that are “filled with useful information about such things as blends, vineyards, fermentation practices and barrel management.” These details can make all the difference when consumers are choosing between brands and bottles. 

Wineries and beverage suppliers that want to make the most of their wine labels should consider how to use the limited space and choose which details about the wine will make it most appealing to a potential buyer. 

Improving Wine Labeling Efficiency

After wineries have designed wine labels with all of the relevant information, they still need to print them and apply them to the bottles. This can be a costly and time-consuming process when done manually. 

Print and apply labeling machines can print eye-catching labels with all of the proper information and apply them automatically to the wine bottle. Labelers for food and beverage applications are designed to print clear, crisp labels used to deliver industry information like brand name and alcohol content for a variety of products and packaging. This quick, repetitive process reduces human error and is much more efficient than doing it by hand. 

Although this type of machinery requires an initial investment, a print and apply labeler provides a strong ROI by working faster and more accurately than traditional methods, resulting in fewer costly errors that slow down production. Certain brands of labelers, like the ones through Paragon Labeling, can also be configured to label a variety of products, from the wine bottles themselves to the cartons used to deliver bulk orders.

Learn about food and beverage labeling here or contact our labeling experts.

Wine Labeling: Frequently Asked Questions

Who regulates wine labeling in the U.S.?

Wine labeling in the United States is regulated by the Alcohol and Tobacco Tax and Trade Bureau.

What labels do wine bottle labeling machines use?

The size, shape, and orientation of the wine label you use will depend in part on your wine bottle and specific wine bottle labeling machine. Some labeling solutions, like the ones sold by Paragon Labeling, can be configured for multiple labeling applications, including wipe-on and air-assisted roll-on.

Print and Apply Labeler: Fast and Efficient Automatic Labeling

Print and apply labelers are a common solution for companies looking to improve efficiency in the packaging and labeling process. This machinery provides a strong ROI by working faster and more accurately than manual labeling, resulting in fewer costly errors that slow down production. Here’s what you need to know about print and apply labelers:

What is a print and apply labeler?

A print and apply labeler is an integrated labeling solution that allows you to print and immediately apply labels to products, cartons, cases, pallets, and totes. These systems are popular because the labels they produce are crisp and clear, reducing the risk of errors when scanning barcodes. The labels are applied faster and more accurately than manual labeling, making them a cost-effective solution for a variety of industries.

Many print and apply labelers are configurable to different application types, making them a useful tool in a variety of industries. For example, they are commonly seen in manufacturing, where companies process large volumes of secondary packaging such as master cartons, shipping cases, and pallets. A print and apply labeler can label these package sizes and types more efficiently than through manual labor, helping processing plants operate at a lower cost. These machines are also well-suited for consumer goods, as they can label packaging used to deliver bulk product to retail outlets.

Even industries with more stringent labeling requirements, such as healthcare and food/beverage, can benefit from a print and apply labeler. Guidelines on label size and material, as well as industry specific information — such as lot codes, expiration dates, and safe handling instructions — can easily be incorporated into crisp, customizable labels configured to the proper shape.

How does a print and apply labeler work?

Print and apply labelers print and then immediately apply labels to products, cartons, cases, pallets, and totes. These labeling machines are typically maintained by workers on the plant floor, who can specify configurations for labels and the information included on them. Label application speed is dependent on many variables such as desired label placement, product size/length and method of product handling.

At Paragon Labeling, our print engines come from top brands like Zebra or Sato. A full line of field interchangeable application modules allows users to label in virtually any orientation. The seven most common application types are:

  • Corner wrap
  • Roll-on
  • Wipe
  • Swing arm applicator
  • Dual action tamp
  • Blow applicator
  • Tamp apply 

According to Lowry Solutions, the application that works best for you will depend on “the size of your production space, the size and shape of your product, and the type of label you need.” Corner wrap, for example, is good for limited production space, while roll-on is well-suited for applying long labels.

Paragon Labeling print and apply labelers

Paragon Labeling utilizes a modular and flexible design that allows you to reconfigure your labeling system as your needs evolve without needing to buy a whole new system.  Paragon provides a feature-rich system used to print and apply labels to a variety of secondary packaging.


Our PLS400 family of products provides users with a high-quality and cost-effective labeling solution. This family of products is the ideal solution for labeling applications which require logic control and integration within an open architecture. Their flexible design makes this unit capable of fulfilling the unique requirements of any supply chain application. With more standard features than similar products in the market, the PLS400 family of products provides end-users with the benefits of a customized solution for the price of a standard solution. 

PLS400 Plus

The PLS400 Plus has a remote mount interface and color touch screen display with operational status background. 100 built-in label location “Recipes” and on-screen troubleshooting and diagnostic tools — including error logging with timestamp — makes this machine easy to operate. It is built with a durable plate aluminum and fully enclosed chassis that protects the print engine.


Paragon Labeling Systems PLS500 is the ultimate label application solution. Dedicated to maximizing organizations’ productivity, the PLS500 provides superior quality and integration. Compared to similar labeling solutions, the PLS500 offers more standard features, superior modularity, higher performance, cost-effectiveness, built-in reliability and a greater ROI to its users. Whether you need to apply pre-printed labels, utilize print and apply labeling, or need a RFID solution, the PLS500 series of products can meet your most demanding needs. 

The PLS500 features a remote control interface, color touch screen display with operational status background, and built-in diagnostic tools. Swing-away applicator mounts make for easy cleaning and loading, while a vacuum system back-flush eliminates dust clogging. Optional “quick-change” tamp pads for multiple label sizes and configurations for decorative labeling, print and apply, or RFID make this a versatile print and apply labeler.

This labeling machinery has a robust build and operates with a print speed from 2”-16”/second at 200 to 600dot per inch (DPI) and is accurate to +/- 1/64”. 

Learn more about Paragon Labeling’s print and apply labelers here.